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Pink Pantheress' and Ice Spice's Clever Marketing

By Chloe Chang


Photo by Mia Teresa


Billboards promoting Pink Pantheress' remix of "Boy's a Liar Pt. 2" featuring Ice Spice have been appearing in London and New York!


The billboards include mannequins of Pink Pantheress and Ice Spice looking like they are spray painting the word "LIAR" in pink.



English singer-songwriter Pink Pantheress first released "Boy's a Liar" in November of 2022. The song gained popularity on Tik Tok soon after, with about 782,300 people using the song as a sound.


Pink Pantheress brought American rapper Ice Spice on to remix the song and proved everyone who thought that "Boy's a Liar" couldn't possibly get any bigger wrong. In early February of 2023, the duo released "Boy's a Liar Pt. 2" complete with a new verse from Ice Spice. If you thought "Boy's a Liar" did well, "Boy's a Liar Pt. 2" performed even better! The song was used even more on Tik Tok with almost 2 million people making videos to it. One way "Boy's a Liar Pt. 2" spread on Tik Tok was through a trend in which users put headphones on their pets as if they are listening to the song and specifically, Ice Spice's verse. The top video under the "Boy's a Liar Pt. 2" sound has accumulated 43.4 million views and 10.1 million likes! Watch it below along with similar videos:





"Boy's a Liar Pt. 2" did extremely well on music charts and according to Billboard, the track reached the number 1 spot on the "Streaming Songs" chart on March 4th! Billboard writes that "Boy's a Liar Pt. 2" is the "first non-holiday song to rise to No. 1, rather than debuting there," and is also "both PinkPantheress’ and Ice Spice’s first No. 1s on Streaming Songs, coming in both’s first appearance on the chart." "Boy's a Liar Pt. 2" also peaked at number 3 on Billboard's Global 200 chart, and as of March 8th, it is still in the top 5 with 4 weeks on the chart.


The billboards for "Boy's a Liar Pt. 2" are a cute way to commemorate the song, and fans have been commenting on how much they love the idea:





Listen to "Boy's a Liar Pt. 2" by Pink Pantheress featuring Ice Spice now on all platforms!








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